About Us - Our Mission & Insights

OUR MISSION

Understanding people. In politics, society and economics

LISTEN

Your stakeholders have the answers to your challenges

LEARN

Convert ideas and data into intelligence

LEAD

You listened, you learned, C’mon!

OUR TALENT

More than two decades listening to people has made us EMPATHETIC BEASTS

Perspective, objectivity and empathy for the intelligence and expertise of decision makers
Work based on rigorous analysis and proposals
Ability to interpret background and trends
Knowledge that serves to design and maximize strategic actions
Visions that become meaningful and cohesive projects with their own identity
Passion, rigour, commitment

OUR SERVICES

From intangible to tangible

  • Social research
    We design and carry out qualitative and quantitative research to understand social dynamics, public opinion, and community needs. We work with surveys, interviews, and focus groups to help public institutions and organizations make data-driven decisions based on sociological insight.
  • We design and carry out qualitative and quantitative research to understand social dynamics, public opinion, and community needs. We work with surveys, interviews, and focus groups to help public institutions and organizations make data-driven decisions based on sociological insight.
  • Market research
    We analyze consumer behavior, market trends, and brand perception through surveys, focus groups, and ethnographic methods. Our research helps companies launch new products, position their brand, and understand their audiences better.
  • We analyze consumer behavior, market trends, and brand perception through surveys, focus groups, and ethnographic methods. Our research helps companies launch new products, position their brand, and understand their audiences better.
  • Political research
    We carry out political opinion research, including electoral polling, image tracking, and policy evaluation. Our work supports parties, institutions, and media in understanding electoral behavior and public attitudes.
  • We carry out political opinion research, including electoral polling, image tracking, and policy evaluation. Our work supports parties, institutions, and media in understanding electoral behavior and public attitudes.
  • Urban habitat analysis
    We study how people experience and interact with the urban environment. Through perception surveys, mobility analysis, and spatial data, we help cities design more inclusive, functional, and human-centered spaces.
  • We study how people experience and interact with the urban environment. Through perception surveys, mobility analysis, and spatial data, we help cities design more inclusive, functional, and human-centered spaces.
  • ID & Brand reputation
    We assess brand identity, values, and reputation. Through qualitative and quantitative research, we map how brands are perceived and guide institutions and companies in their communication and positioning strategies.
  • We assess brand identity, values, and reputation. Through qualitative and quantitative research, we map how brands are perceived and guide institutions and companies in their communication and positioning strategies.
  • Costumer experience & User experience
    We evaluate how users and clients interact with services, products, or platforms. Through journey mapping, satisfaction surveys, and usability testing, we identify barriers and opportunities to improve the experience.
  • We evaluate how users and clients interact with services, products, or platforms. Through journey mapping, satisfaction surveys, and usability testing, we identify barriers and opportunities to improve the experience.
  • HR climate
    We study the work climate, internal communication, and organizational culture through surveys, interviews, and participatory techniques. We help organizations detect tensions, strengthen team cohesion, and improve satisfaction.
  • We study the work climate, internal communication, and organizational culture through surveys, interviews, and participatory techniques. We help organizations detect tensions, strengthen team cohesion, and improve satisfaction.
  • Strategy, communication & action planning
    We accompany organizations in defining strategies and action plans. Based on evidence and participation, we help set goals, define messages, and coordinate communication and advocacy initiatives.
  • We accompany organizations in defining strategies and action plans. Based on evidence and participation, we help set goals, define messages, and coordinate communication and advocacy initiatives.
  • Leadership guidance
    We facilitate leadership development through coaching processes, training, and reflection spaces. We work with management teams and public or social leaders to improve vision, internal cohesion, and decision-making.
  • We facilitate leadership development through coaching processes, training, and reflection spaces. We work with management teams and public or social leaders to improve vision, internal cohesion, and decision-making.
  • Policy design & evaluation
    We support the design, monitoring, and evaluation of public policies. Using mixed methods and participatory tools, we assess impact, efficiency, and alignment with social needs.
  • We support the design, monitoring, and evaluation of public policies. Using mixed methods and participatory tools, we assess impact, efficiency, and alignment with social needs.
  • NPO advocacy design & evaluation
    We help non-profit organizations plan and assess advocacy strategies. Combining opinion research and communication tools, we support the definition of goals, targets, narratives, and indicators for influence and impact.
  • We help non-profit organizations plan and assess advocacy strategies. Combining opinion research and communication tools, we support the definition of goals, targets, narratives, and indicators for influence and impact.
  • Storytelling
    We design stories that communicate meaning and connect with audiences. Based on research, we build narratives for campaigns, training, social action, or community building.
  • We design stories that communicate meaning and connect with audiences. Based on research, we build narratives for campaigns, training, social action, or community building.
  • Community engagement
    We create participatory processes that activate communities and collectives. We facilitate workshops, consultations, and co-creation spaces to promote dialogue, collaboration, and shared decisions.
  • We create participatory processes that activate communities and collectives. We facilitate workshops, consultations, and co-creation spaces to promote dialogue, collaboration, and shared decisions.
  • Institution & territory reputation
    We study how institutions, cities, and regions are perceived. Through public opinion studies and strategic tools, we help improve trust, visibility, and the positioning of public actors and territories.
  • We study how institutions, cities, and regions are perceived. Through public opinion studies and strategic tools, we help improve trust, visibility, and the positioning of public actors and territories.
  • Campaigns & elections
    We design and evaluate electoral campaigns. We offer opinion polling, message testing, target segmentation, and post-election analysis to support political strategy and communication.
  • We design and evaluate electoral campaigns. We offer opinion polling, message testing, target segmentation, and post-election analysis to support political strategy and communication.

OUR REACH

Global audiences

 
Countries
 
Experts in specific industries or fields
 
People to be surveyed
 
Targeting options

OUR FIGURES

Right questions, right targets, right answers

 
Surveys
 
In depth interviews or focus groups participants
 
Countries with fieldwork experience
 
Satisfied clients